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Writing as a Thought Leadership Strategy
Writing as a Thought Leadership Strategy
Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Yet, many professionals don’t believe they have the time or expertise to write. In this interactive and engaging session, book coach Cathy Fyock leads attendees in a series of writing exercises to develop writing muscles that will help grow their businesses and careers. Attendees will walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). We’ll also cover the fundamentals of effective business writing.

  • Recognize the power of writing to grow your business and/or build your career.
  • Define the purpose, thesis, target market and structure for business writing (policies, letters, and emails), as well as for writing blogs and articles (that can be used to build a book).
  • Practice your writing muscles so that they are writing quickly and confidently.

Other Information:
Length: 60 Minutes
Audience Level: Advanced
CLM® Application Credit: - Application Management Category: 1 hours in Writing Skills
CLM® Recertification Credit: 1 hours in the subject area of Communications & Organizational Management (CM)
HRCI: General Credit
SHRM: Communication
SHRM Learning Format: Instructor-Led Activity
(Date of webinar: 2/18/2020)
Discounted member price: 29.00
You could save: 63.3%