Stark & Stark, a regional law firm headquartered in Lawrenceville, NJ, seeks a creative and energetic Director of Marketing & Professional Development to head up its Marketing Department.
Overall responsibilities will include:
Oversight of marketing, advertising and public relations;
Leadership of a dedicated team of marketing professionals;
Working with attorneys to develop and implement practice-wide and attorney-specific business development plans;
Identifying and leveraging opportunities to target prospective clients, including, but not limited to social media, writing opportunities, seminars and education, community service, and advertising;
Analysis of and reporting on marketing initiatives.
Budget tracking and reporting.
Required of the candidate:
A minimum of 10 years of experience as a marketing leader in a professional services firm;
Excellent communication skills, both written and verbal;
Collaborative, creative, and outgoing personality willing to take on new challenges;
Deep experience measuring and evaluating marketing initiatives (both B2B and B2C strategies);
Demonstrated ability to building a strong, cohesive branding strategy across all marketing/advertising channels;
Strong technical skills and a willingness to work with multiple software tools to facilitate analysis;
A four-year college degree, preferably in business or marketing. An MBA or equivalent advanced degree in marketing or business is preferred.
Ideal candidates can apply through our website www.stark-stark.com