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Developing an Associate-Marketing Training Program
Developing an Associate-Marketing Training Program
The legal economy is growing, and law firms are again focusing on training and retaining their associates. Progressive law firms want to help their associates become next-generation rainmakers and find that associates stay longer at firms that provide professional skills training. Of course, first-year lawyers should undertake different activities than seventh-years, which makes it difficult to provide a customized education. In this presentation, we'll lay out a step-by-step, year-by-year program for how firms can turn their associates into rainmakers and give a detailed plan for the specific marketing activities associates should undertake at each stage of their career. Additionally, we'll cover how to create your own effective internal educational program. Each attendee will receive a free copy of the presenter's book, The Ultimate Law Firm Associate's Marketing Checklist.

Objectives:
  • Examine the decade-long arc of associate-marketing development.
  • Identify what marketing activities associates should undertake at each stage of their career.
  • Discover the single activity that is the greatest predictor of rainmaking success.
  • Show how to develop your own internal training program.

Other Information:
Audience Level: Intermediate
CLM® Application Management Category -FS: Human Resources Management
(Date of webinar: 1/16/2019)
Discounted member price: 39.00
99.00
You could save: 60.6%

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